About an hour south of San Diego, CA, along the Baja Coast, lies what was once a small fishing village called Puerto Nuevo. For many years, tourists flocked to the local fishermen’s houses to feast on local pacific lobsters. These lobsters, split open and flash-fried, were presented on big platters and served with piping hot flour tortillas, delicious ranchero beans, Mexican rice and local red hot chili sauce. Guests would pick the meat from the shells and wrap it in the tortillas along with the beans, rice and a dousing of hot sauce! And of course, icy cold Mexican beers and pitchers of margaritas would be the beverage of choice!
In 1983, Rick DiRienzo, the founder of Rockin’ Baja Lobster, introduced these lobster dinners to legions of fans in San Diego. He converted the historical Old Bonita Store in Bonita California, to a Puerto Nuevo style lobster house. In 1992, he opened a second location on the harbor in Oceanside, CA. It was here that he created his now famous Baja Buckets®. Not satisfied with just lobster prepared Baja style, he experimented doing every type of shellfish the same way. Our buckets now come with choices ranging from slipper lobster tail, shrimp, and snow crab to Alaskan King Crab, all prepared Baja style. Buckets come with other taste-tempting ingredients such as grilled marinated carne asada and chicken to crispy tacos. The Original Baja Bucket® comes overflowing to your table with Baja style slipper lobster tails and shrimp along with grilled carne asada and chicken. And all our buckets are available in sizes for 1, 2, 3 or 4 guests!
What truly adds to the sunny coastal paradise of our restaurants, besides are beach murals and funky artwork and signage, are two very important ingredients: our unlimited all you can eat chip and salsa bar, warm flour tortillas and platters of Mexican rice and beans. And the endless smiles and hospitality of our staff.We pride ourselves on offering our guests a fun, rockin’ good time; truly delicious and unique food offerings; and icy cold beer by the bucket, if you wish, and a varied selection of the best tasting margaritas anywhere.
So come on in, sit down, get in the mood, lick your fingers after each bite and quench your thirst any way you please. It’s Rockin’ Baja!
About Us I Executive Summary
